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Mosaic Wellness - Manager - Influencer Marketing

Mosaic Wellness - Manager - Influencer Marketing

Mosaic Wellness Private LimitedMumbai, India
11 days ago
Job description

Manager Influencer Marketing Be Bodywise.

Were looking for a Senior Manager Influencer Marketing to lead all influencer initiatives for Be Bodywise.

This role requires a mix of strategic thinking, execution excellence, and team leadership.

Youll own a multi-crore quarterly budget, manage a team, and drive influencer-led growth across key products.

You will work closely with Brand, Category, Channel and E-Commerce teams to ensure influencers drive not just awareness, but also business impact.

Influencer Strategy & Leadership :

  • Build and execute the influencer marketing roadmap for Be Bodywise.
  • Own quarterly budget planning, allocation, and optimization.
  • Lead product GTMs through influencer-first strategies.

Campaign Planning & Execution :

  • Own the end-to-end execution of influencer-driven campaigns.
  • Deliver high-quality, on-brand content that resonates with consumers.
  • Continuously experiment with content formats and platforms to maximize impact.
  • Develop compelling campaign narratives.
  • Oversee product seeding initiatives to maximize visibility and trial among influencers.

    • Partnerships & Relationships :

  • Build and nurture strong relationships with creators, agencies, and external partners.
  • Negotiate contracts and ensure smooth execution with external stakeholders.
  • Develop long-term partnerships that strengthen brand credibility and reach.

    • Performance Analytics & Optimization :

  • Define KPIs for influencer collaborations and track performance metrics.
  • Leverage insights and data to optimize future campaigns, ensuring continuous improvement.
  • Present performance reports and actionable recommendations to senior leadership.

    • Team Leadership :

  • Lead, mentor, and grow a team of influencer marketing professionals.
  • Drive team independence, accountability, and creative problem-solving.
  • Foster a culture of experimentation, learning, and speed.

    • Cross-Functional Collaboration :

  • Work closely with Channel, Category, Brand and E-commerce teams to align influencer marketing with overall brand priorities.
  • Sync on product focus, seasonal priorities, and platform dynamics.
  • Feed influencer learnings back into broader brand-building efforts.

    • What Were Looking For :

  • 6 - 9 years of experience in influencer marketing.
  • Strong understanding of D2C brands and performance-driven influencer campaigns.
  • Proven ability to manage large budgets and scale influencer programs.
  • Strong people management and leadership experience.
  • A creative thinker with a data-driven mindset.
  • Thrives in a fast-paced, high-growth environment with a high bias for action.

    • Why Join Us :

  • Lead influencer marketing for one of Indias fastest-growing brands.
  • Opportunity to drive impact at scale across multiple product categories.
  • Be part of a young, ambitious, high-ownership team shaping the future of health & wellness in India.

    • (ref : iimjobs.com)

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    Influencer Marketing • Mumbai, India

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