Product Marketing Lead
ConfidentialBengaluru / Bangalore5 days ago
Job description4-7 years of product marketing experience, preferably in the cybersecurity space Strong understanding of the cybersecurity landscape, buyer journeys, and threat intelligence market Proven ability to craft compelling narratives for technical products and distill complex concepts into simple, persuasive messaging Experience driving product launches and collaborating across product, marketing, and sales functions Analytical mindset with ability to derive insights from market data Self-starter with the ability to thrive in a fast-paced, high-growth environment.
Key Responsibilities :
- Strategy : Develop and execute product marketing strategies to drive awareness, adoption, and revenue growth. This would include working with product managers for product-related content(feature deep dives, solution explainers, competitive breakdowns).
- Positioning : Build sharp, differentiated product positioning and messaging tailored to industry verticals, buyer personas, and competitive landscape
- Execution : Lead end-to-end product launches, working closely with Product, Sales, and Marketing teams.
- Sales and Partner Enablement : Deliver high-impact assets (pitch decks, solution briefs, case studies, videos) and run enablement programs that empower teams to close faster and retain better.
- Competitive Intelligence : Conduct exhaustive competitor research to inform product positioning and highlight our right to win.
- Market Presence : Drive Cloud SEK s positioning in analyst reports such as Gartner, Forrester reports. Expand our coverage on platforms such as G2, Gartner Peer Insights.
- Impact measurement : Track, measure, and optimize marketing efforts for maximum impact on pipeline and revenue.
Requirements
Skills Required
Sales, Cyber Security, Analytical, Competitive Intelligence, Product Positioning
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Product Lead • Bengaluru / Bangalore
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