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Product Marketing Lead

Product Marketing Lead

ConfidentialBengaluru / Bangalore, India
30+ days ago
Job description

We're looking for a Product Marketing Lead with 8+ years of experience in B2B SaaS marketing.

At Factors, this role will shape positioning, drive go-to-market, and create clarity for our customers and teams alike.

As the Product Marketing Lead, you'll own core PMM functions — from messaging and positioning to launches, enablement, and customer advocacy. You'll play a strategic role in shaping how customers understand, experience, and adopt Factors.ai, while driving close alignment across product, sales, and demand gen.

We are looking for someone keen on hands-on execution while driving the strategy.

What You'll Do

Strategy & Positioning

  • Define and evolve the positioning, messaging, and narrative for the Factors.ai platform and its key modules.
  • Partner with leadership to shape the GTM strategy across segments and products.
  • Lead cross-functional alignment between Product, Sales, CS, and Marketing to ensure cohesive storytelling and execution.

Execution & Enablement

  • Drive high-impact product launches, from planning to go-live and adoption tracking.
  • Build compelling sales narratives, battlecards, and training materials for new features and use cases.
  • Partner with Demand Gen to translate product insights into campaigns that drive awareness, pipeline, and revenue.
  • Own competitive intelligence — tracking trends, competitors, and positioning shifts to inform strategy.
  • Work with the product team for in-app marketing and driving adoption
  • Support partnerships : Work with partners like G2, LinkedIn, and Google on joint marketing initiatives.

    • Customer & Market Insight

  • Be the voice of the customer, uncover insights through research, data, and customer conversations.
  • Identify emerging market opportunities and guide product direction in collaboration with Product Management.

    • What We're Looking For

  • 8–10 years of experience in B2B SaaS product marketing , ideally in martech, adtech, or analytics platforms.
  • Early-stage startup experience is a must. You should be comfortable with ambiguity and hands-on execution.
  • Proven success in leading GTM strategy and execution for multi-product portfolios.
  • Strong storytelling and messaging—you can turn complex products into clear, compelling narratives.
  • Experience collaborating with senior stakeholders and driving alignment across functions.
  • A bias for action and hands-on execution
  • Based in Bangalore or willing to relocate.

    • About Factors.ai

    Factors.ai is a seed-funded demand generation platform built for B2B marketing teams. We help demand gen and performance marketers identify, engage, and convert their best-fit accounts through a mix of account intelligence, campaign optimization, and attribution.

    Work Mode

    Hybrid, in HSR Layout, Bengaluru

    Compensation

    ₹30-40 LPA (depending on experience and fit)

    How to Apply

    Please email [HIDDEN TEXT] with the following details :

  • Resume
  • Product marketing work samples (portfolio)
  • Current and expected CTC
  • Notice period

    • Skills Required

    Product Marketing, positioning , Competitive Intelligence, Messaging

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