DENTSU - Associate Director - Account ManagerDENTSU • Bangalore, India
DENTSU - Associate Director - Account Manager
DENTSU • Bangalore, India
5 days ago
Job descriptionCraft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives. Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement. Set strategic roadmaps / objectives for digital projects, report on ROI for effective implementation of strategies. Model & track KPIs to measure campaign / digital project performance as necessary. Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand. Proactively collaborate with all teams (viz. SEO / Tech / Media / ORM / Research / Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements. Ensure that all deliverables exceed set expectations. Commercial reporting, accounting and finance / forecasting responsibility for owned accounts such as billing and collections. Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations. Oversee & participate in the on-ground events & workshops as deemed necessary. Proactively initiate, publish PR activities and case studies on quarterly basis. Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies. Identify new opportunities to promote and assist in brands business growth. Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally. Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process. Define timelines and milestone requirements and manage sign offs with the clients. Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress / status reports. Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship. Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines. Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth. Effectively manage and overcome scathing challenges Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent. Certification in Digital Media / SEO / SEM / Ecommerce / Strategy or Planning will be added honors. 11-13 years of work experience with a brand, agency.
KEY OBJECTIVE OF THE ROLE
- An Associate Director is responsible to consult the client & deliver social & digital media strategies for the brands.
- As a representative of Dentsu the personnel will be accountable to manage a complete portfolio of clients to meet their social & digital requirement thereby contributing in overall brand management and achieving excellence in its expectation.
KEY RESPONSIBILITIES
QUALIFICATIONS REQUISITE
(ref : iimjobs.com)
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Account Director • Bangalore, India
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