Integrated Marketing Specialist

Specialist - Integrated Marketing (Virtual Events)

Are you passionate about creating seamless high-impact virtual events Do you thrive in a fast-paced dynamic environment Freshworks is looking for a Specialist - Integrated Marketing (Virtual Events) to drive the logistics execution and innovation behind our virtual events. If you love orchestrating engaging virtual events that captivate audiences this is the role for you!

What Youll Do :

Support virtual event execution : Assist with managing event requests maintaining the virtual event calendar and coordinating with stakeholders.

Landing page creation : Build and update event landing pages that drive registrations.

Enable smooth event delivery : Help set up live and simulated virtual events ensure brand consistency test sessions manage registrations and provide support (facilitating polls and surveys) during events.

Promote event visibility : Partner with the email center of excellence and campaign managers to support event promotion through email and social media.

Track and report performance : Help collect event metrics monitor attendee engagement and share insights to improve future events.

Qualifications :

What You Bring to the Table :

Organized and detail-oriented : Ability to manage multiple events and ensure all logistics are executed accurately.

Collaborative team player : Comfortable working with cross-functional teams (marketing sales web) to deliver successful events.

Tech-savvy executor : Hands-on experience with webinar platforms (Zoom Goldcast preferred) CMS tools and marketing automation platforms (Marketo HubSpot Salesforce).

Strong communicator : Clear and professional communication with internal teams speakers and attendees.

Eager to learn : Openness to adopting new tools processes and best practices to enhance event quality.

Agile and adaptable : Comfortable working in a fast-paced environment with shifting priorities.

Success Metrics (KPIs) :

Smooth and timely execution of assigned events.

Accurate and timely reporting of event performance.

Effective collaboration with stakeholders and teams.

Additional Information :

Why Freshworks

We provide enterprise-grade service software without the complexity helping to deliver exceptional customer and employee experiences. Join our team to shape the future of virtual events and bring fresh innovative experiences to life!

Ready to make an impact Apply now and help us revolutionize virtual events!

At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.

Remote Work : No

Employment Type : Full-time

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Experience : years

Vacancy : 1