ProV Infotech Systems - Senior Specialist - Marketing

Senior Marketing Specialist Summary :

We are seeking a creative and data-driven Marketing Specialist to join our ProV team. The ideal candidate will develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The role requires a deep understanding of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to Development :

• Plan and execute all digital marketing campaigns, including SEO / SEM, email, social media, display advertising, and content marketing.
• Collaborate with internal teams to design cohesive marketing Management :
• Optimize campaigns based on key performance indicators (KPIs) such as ROI, CTR, and conversion rates.
• Develop and manage budgets for digital marketing Engine Optimization (SEO) :
• Implement and monitor SEO best practices to increase organic traffic.
• Perform keyword research and competitor Marketing :
• Create and manage engaging, high-quality content for blogs, social media, and other digital platforms.
• Coordinate with designers and copywriters for creative Media Management :
• Manage and grow social media accounts, ensuring consistent brand voice and identity.
• Develop strategies to increase followers, engagement, and brand and Reporting :
• Use analytics tools like Google Analytics, SEMrush, or similar platforms to monitor and report on performance.
• Provide insights and recommendations for improvements based on data Oversee paid advertising campaigns, posters, including Google Ads and social media ads.
• Test and optimize ad creatives, audiences, and bidding Collaboration :
• Work closely with the sales team to align campaigns with sales goals.
• Partner with external agencies and vendors as Bachelors / masters degree in marketing, Communications, or a related field.
• 5 yrs of experience in digital marketing or related roles.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
• Strong understanding of SEO, SEM, and email marketing techniques.
• Good understanding on designing posters and thumbnails.
• Exceptional analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to think outside the box.

(ref : iimjobs.com)