Design, update, and optimize dashboards in Salesforce CRM Analytics, Tableau, or Power BI to provide actionable insights across departments.
Write and manage SQL queries, ETL scripts, and dataflows to extract, transform, and load (ETL) data from CRM systems and external sources.
Analyze CRM data to track KPIs like conversion rates, churn, and customer lifetime value, and provide optimization suggestions for campaigns and sales strategies.
Collaborate with business teams (sales, marketing, support, and data engineering) to gather requirements and align analytics outputs with organizational goals.
Monitor data pipelines and integrations, troubleshoot data anomalies, and ensure high data quality and integrity across systems.
Skills Required :
1+ years of experience with CRM tools, particularly Salesforce CRM Analytics (Tableau CRM).
Ability to translate complex datasets into user-friendly, insightful dashboards and reports.
Experience with Salesforce, HubSpot, or Microsoft Dynamics for data extraction and analysis.
Proficiency in writing complex SQL queries (joins, aggregations, filtering) for data manipulation and reporting.
Skilled in building dashboards using Power BI, Tableau, or Salesforce CRM Analytics.
Experience designing or managing ETL pipelines using tools like Talend, Informatica, or native CRM dataflows.
Familiarity with platforms like AWS, GCP, or Azure and databases such as Snowflake, BigQuery, or Redshift.
Working knowledge of Python (e.g., pandas, NumPy, scikit-learn) or R for deeper statistical analysis, predictive modeling (e.g., churn prediction, lead scoring), and automation tasks are preferred
CRM Analytics Certification (Salesforce or equivalent) is an added advantage
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Software Engineer • Chennai, Tamil Nadu, India
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