What You ll Own
- Content Strategy & Editorial Planning
- Lead our content roadmap across blog, product education, lifecycle campaigns, and more aligned with business priorities, not vanity metrics.
- Content Creation & Execution
- Write compelling, clear, conversion-minded content from long-form pieces to landing pages to in-app UX copy. Turn briefs into assets people actually want to read and share.
- Content Distribution
- Collaborate with growth, lifecycle, and social to ensure every piece of content has a distribution plan. Think channels, not just keywords.
- Content-Led Growth
- Identify whitespace and content-market fit opportunities moments where our brand can shape conversations, not just follow them.
- Performance & Iteration
- Track how content performs across the funnel from discovery to conversion. Use insights to improve, repurpose, and scale what works.
Cross-Functional Enablement
Build a content engine that supports product launches, sales plays, and demand campaigns. Content should be usable across the org.You ll Thrive in This Role If You :
Have 4-7 years of experience in B2B content marketing, ideally in SaaS, product-led, or tech environments.Are a strong writer fast, clear, structured but think like a strategist.Have a bias for action : you re comfortable publishing, testing, iterating.Understand that content is a lever for growth, not a checkbox for visibility.Are equally excited by a sharp landing page, a well-paced email series, or a strong narrative idea.Bonus : Familiar with CRO principles, lifecycle marketing, or content repurposing across paid / organic / social / email.Skills Required
Content Marketing, Ms Office