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Content Development Senior Analyst

Content Development Senior Analyst

ConfidentialHyderabad / Secunderabad, Telangana
30+ days ago
Job description

Roles & Responsibilities :

  • Content Creation & Marketing Copy :
  • Conduct research on industry-related topics using online sources, interviews, and studies to craft relevant and clear marketing copies.
  • Write compelling content for digital marketing ads and promotions to promote products / services effectively.
  • Content Management :
  • Prepare well-structured drafts using Content Management Systems (CMS) and other tools.
  • Proofread and edit content before publication to ensure high-quality standards and alignment with marketing goals.
  • Collaboration with Teams :
  • Coordinate with marketing and design teams to create visual elements that complement and enhance written content.
  • Work with the teams to ensure consistency across all content and marketing materials.
  • SEO & Keyword Research :
  • Conduct keyword research to optimize content for search engines.
  • Follow SEO guidelines to improve web traffic, ensuring content ranks well on search engines.
  • Identifying Gaps in Content :
  • Analyze existing content on the website to identify gaps in meeting customer needs.
  • Update and revise content to ensure it is relevant, accurate, and addresses customer pain points effectively.
  • Client Relationship & Feedback :
  • Establish and maintain strong client relationships, gathering feedback and understanding their needs to tailor content accordingly.
  • Problem Solving & Agility :
  • Tackle increasingly complex problems related to content strategy and digital marketing initiatives.
  • Adapt quickly to new marketing trends, technologies, and techniques to improve marketing outcomes.

Key Skills and Competencies :

  • Content Management :
  • Proficiency in managing and editing content across various digital platforms and CMS tools.
  • Written and Verbal Communication :
  • Strong writing skills for crafting clear and persuasive marketing content. Excellent verbal communication for collaborating with clients and internal teams.
  • Attention to Detail & Quality :
  • Commitment to producing high-quality content and ensuring accuracy in all published material.
  • SEO Knowledge :
  • Knowledge of SEO principles and ability to optimize content for search engines to increase website traffic.
  • Analytical Thinking :
  • Ability to analyze content performance, identify gaps, and make data-driven decisions to improve marketing strategies.
  • Collaboration Skills :
  • Ability to work effectively within a team, coordinating efforts between content, design, and marketing teams.
  • Agility & Quick Learning :
  • Adapt quickly to changing marketing trends, tools, and customer needs.

    • Day-to-Day Responsibilities :

  • Problem-Solving :
  • Solve increasingly complex problems related to digital marketing, content creation, and strategy.
  • Client Interaction :
  • Some interaction with clients to understand their needs, objectives, and expectations for content.
  • Minimal Instruction :
  • Work independently on daily tasks with minimal guidance. You will have a moderate level of instruction on new assignments to ensure alignment with project goals.
  • Individual Contributor or Small Team Oversight :
  • Primarily an individual contributor but may occasionally oversee a small team or work effort, depending on the project.
  • Shift Work :
  • Please note, this role may require working in rotational shifts.

    • Skills Required

    Content Creation, Seo

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    Content Analyst • Hyderabad / Secunderabad, Telangana