Content Development Senior Analyst

Roles & Responsibilities :

• Content Creation & Marketing Copy :
• Conduct research on industry-related topics using online sources, interviews, and studies to craft relevant and clear marketing copies.
• Write compelling content for digital marketing ads and promotions to promote products / services effectively.
• Content Management :
• Prepare well-structured drafts using Content Management Systems (CMS) and other tools.
• Proofread and edit content before publication to ensure high-quality standards and alignment with marketing goals.
• Collaboration with Teams :
• Coordinate with marketing and design teams to create visual elements that complement and enhance written content.
• Work with the teams to ensure consistency across all content and marketing materials.
• SEO & Keyword Research :
• Conduct keyword research to optimize content for search engines.
• Follow SEO guidelines to improve web traffic, ensuring content ranks well on search engines.
• Identifying Gaps in Content :
• Analyze existing content on the website to identify gaps in meeting customer needs.
• Update and revise content to ensure it is relevant, accurate, and addresses customer pain points effectively.
• Client Relationship & Feedback :
• Establish and maintain strong client relationships, gathering feedback and understanding their needs to tailor content accordingly.
• Problem Solving & Agility :
• Tackle increasingly complex problems related to content strategy and digital marketing initiatives.
• Adapt quickly to new marketing trends, technologies, and techniques to improve marketing outcomes.

Key Skills and Competencies :

Day-to-Day Responsibilities :

Skills Required

Content Creation, Seo