Senior Google Ads Specialist – D2C

We are seeking a highly skilled Senior Google Ads Specialist with proven expertise in D2C e-commerce to manage and scale revenue-driven campaigns. The ideal candidate will have hands-on experience in Performance Max (P-Max), Shopping Ads, Google Merchant Center (GMC), GA4, and funnel optimization. You will be responsible for strategizing, executing, and optimizing campaigns across multiple product categories to maximize ROAS and drive consistent growth.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns across P-Max, Shopping, Search, Display, and YouTube.
• Manage Google Merchant Center (GMC) feed and troubleshoot disapprovals or feed issues.
• Implement data-driven strategies for campaign optimization and funnel conversion improvements.
• Leverage GA4 insights to analyze user behavior, conversion journeys, and performance tracking.
• Conduct in-depth performance analysis and provide actionable insights to maximize revenue and ROI.
• Collaborate with the creative, content, and product teams to align campaign messaging and strategy.
• Identify growth opportunities through A / B testing, audience segmentation, and budget allocation.
• Stay updated on industry trends, competitor activities, and Google Ads best practices.

Qualification

What we offer