Director of Growth Marketing

Role Overview :

We are looking for a strategic, data-driven Director of Growth Marketing to lead and execute full-funnel marketing strategies that drive high-quality pipeline for a group of B2B SaaS brands. This is not a BDR or outbound calling role , but a senior marketing leadership position with ownership over demand generation strategy, execution, and performance.

Key Responsibilities :

• Translate business objectives into effective demand generation strategies and multichannel marketing plans
• Plan, execute, and optimize integrated campaigns using digital, ABM, SEO, content, webinars, and outbound programs
• Use persona research, market insights, product positioning, and buyer intent data to align messaging across channels
• Manage the complete marketing funnel, optimize conversion rates, and grow high-quality sales pipeline
• Collaborate with sales teams to align lead scoring, qualification, and handoff processes
• Own and oversee content creation aligned with pain points and needs of Ideal Customer Profiles (ICPs)
• Monitor campaign execution, track timelines, budgets, and cross-functional dependencies
• Leverage analytics to measure campaign ROI, identify performance gaps, and drive continuous improvement
• Lead and mentor a small team of marketers and BDRs, while partnering closely with a centralized marketing team
• Optimize internal processes for campaign delivery, efficiency, and scalability
• Work cross-functionally with product, sales, enablement, and ops to ensure campaign alignment and execution

Who You Are :

Skills Required

Demand Generation, pipeline generation , Abm