Manager / Senior Manager International Marketing - Emerging Markets

Please enter job descriptionJob Type : Individual Contributor

Key Responsibilities :

• Brand Leadership & Strategic Influence :
• Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
• Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
• Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
• Market & Competitive Intelligence :
• Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
• Provide strategic recommendations to affiliates and leadership based on data-driven insights.
• Product Launches & Lifecycle Management :
• Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
• Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
• Support local affiliates in implementing best practices for product lifecycle management.
• Stakeholder Engagement & Cross-Functional Collaboration :
• Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
• Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
• Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
• Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
• Performance Monitoring & Best Practice Sharing :
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills

Skills Required

Product Lifecycle Management, Stakeholder Engagement, Performance Monitoring