Principal Product Marketing Manager (Senior IC)
ConfidentialHyderabad / Secunderabad, Telangana30+ days ago
Job descriptionExtensive experience in product marketing, ideally at a senior or leadership level. Strong expertise in developing positioning frameworks, pricing strategies, and GTM plans. Proven ability to navigate global markets with a focus on the US, India, and emerging markets. Excellent communication and stakeholder management skills.
Key Responsibilities
- Product Positioning & Strategy
- Develop and execute compelling positioning strategies for diverse products and modules.
- Lead efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
- Collaborate with cross-functional teams to craft messaging that resonates with target audiences.
- Own the website.
- Pricing Strategy & Management
- Take ownership of the end-to-end pricing process, including conducting price elasticity analysis.
- Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
- Continuously evaluate pricing effectiveness to maximize revenue potential. This includes module packaging
- Market Research / Analysis & Go-To-Market Strategy
- Conduct competitive analysis and refine positioning strategies for the US, India, and other global markets.
- Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
- Monitor market trends, customer insights, and competitor activities to inform strategic decisions.
Candidate Requirements
Skills Required
Gtm, Marketing, Management Skills, Communication Skills
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Product Marketing Manager • Hyderabad / Secunderabad, Telangana