Head of Sales

We are a fast-growing fruit soda brand redefining what modern beverages can be — bold in flavor, natural in ingredients, and designed for today’s generation. Our team is driven by creativity, collaboration, and a shared passion for building something refreshing and meaningful.

As we expand our operations and presence across markets, we’re looking for motivated, hands-on individuals who want to grow with us and contribute to a young, dynamic company where ideas turn into action.

What You’ll Do Develop and execute a pan-India sales and distribution strategy across General Trade, Modern Trade, HORECA, and E-commerce.

Identify, onboard, and manage distributors, super-stockists, and retail partners in priority states (Maharashtra, Delhi-NCR, Karnataka, Gujarat, and Tamil Nadu).

Drive monthly and quarterly sales volume and revenue targets with clear performance metrics.

Lead, train, and motivate a growing regional sales team to achieve expansion goals.

Work closely with marketing for trade promotions, sampling drives, and visibility campaigns.

Monitor trade spends, pricing strategy, and product margins to ensure profitability.

Coordinate with operations and finance for forecasting, logistics, and credit management.

Track market trends, consumer insights, and competitor movements to adapt strategy dynamically.

What We’re Looking For 7–12 years of FMCG or beverage industry experience (carbonated drinks, juices, or functional beverages preferred).

Proven record of building distribution networks and achieving strong sales growth.

Deep understanding of Indian retail, trade channels, and distributor ecosystems.

Entrepreneurial mindset — willing to roll up sleeves and build from the ground up.

Excellent negotiation, communication, and leadership skills.

Open to travel extensively across India.

Compensation & Benefits CTC Range : ₹18 – ₹28 LPA (based on experience and performance).

Performance Incentives : up to 15% of annual CTC.

High-ownership, fast-growth environment with direct access to founders and decision-making.

Why Join Vans Shape one of India’s next-gen beverage brands from inception.

Join a passionate, creative team with freedom to experiment and execute.

See your work directly impact brand growth and consumer experience.

If you love building brands, scaling sales, and want to make your mark in India’s evolving beverage space — we’d love to meet you.