About the Role
We are looking for a driven and creative marketer to own and grow all organic lead generation channels at Dezy.
This role is perfect for someone with 2–4 years of experience in marketing who wants to work at the intersection of digital growth and on-ground brand building .
You will be responsible for creating, executing, and optimising campaigns that increase visibility, engagement, and patient acquisition — without heavy reliance on paid ads.
Key Responsibilities Online Organic Marketing
- SEO & Website Growth
- Optimise website content, blogs, and landing pages for high-intent keywords.
- Manage backlink building, site audits, and technical SEO fixes in collaboration with developers.
- Google Business Profile (GBP) & AI Search
- Regularly update GBPs across clinic locations, ensuring reviews, photos, and Q&A are fresh and optimised.
- Stay ahead of AI-driven search discovery (Google SGE, ChatGPT plugins, etc.) and adapt content for discoverability.
- Social Media (Organic)
- Create and schedule posts across LinkedIn, Instagram, and other relevant platforms.
- Drive engagement through community building, user-generated content, and storytelling.
Offline & Partnership Marketing
Corporate PartnershipsDevelop and maintain relationships with HR and admin leaders to offer dental health checkups and employee benefits.Hyperlocal MarketingPlan and execute low-cost, high-visibility campaigns near clinics (flyers, posters, community events, local influencers).Community & Offline PartnershipsCollaborate with gyms, cafes, salons, and housing societies for awareness and referral opportunities.What Success Looks Like
Steady month-on-month growth in organic leads (both online and offline).Top search rankings for target keywords and optimised GBP profiles across all clinic locations.Active engagement on social media platforms with growing follower base.Signed partnerships delivering walk-ins and referrals.Measurable contribution to new patient acquisition from organic sources (vs paid).Requirements
2–4 years of experience in marketing (digital + offline exposure preferred).knowledge of SEO tools (Google Search Console, SEMrush / Ahrefs, etc.).Comfortable with social media content creation and analytics.Strong communication and relationship-building skills for partnerships.Highly execution-oriented : ability to take ownership, hustle, and deliver results.Nice to Have
Experience in healthcare or consumer services.Exposure to marketing automation tools and CRM.Basic design / video editing skills (Canva, CapCut, etc.).Role Details
Job Type : Full-timeLevel : Entry–Mid (2–4 years experience)Location : BangaloreReports to : Head of Organic GrowthShow more
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Skills Required
Canva, Crm, Google Search Console, Seo, Analytics