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Dezy - Expert - Organic Marketing

Dezy - Expert - Organic Marketing

DezyBangalore, India
6 days ago
Job description

About the job

About the Role

We are looking for a driven and creative marketer to own and grow all organic lead generation channels at Dezy.

This role is perfect for someone with 2 - 4 years of experience in marketing who wants to work at the intersection of digital growth and on-ground brand building.

You will be responsible for creating, executing, and optimising campaigns that increase visibility, engagement, and patient acquisition without heavy reliance on paid ads.

Key Organic Marketing :

SEO & Website Growth :

  • Optimise website content, blogs, and landing pages for high-intent keywords.
  • Manage backlink building, site audits, and technical SEO fixes in collaboration with developers.

Google Business Profile (GBP) & AI Search

  • Regularly update GBPs across clinic locations, ensuring reviews, photos, and Q&A are fresh and optimised.
  • Stay ahead of AI-driven search discovery (Google SGE, ChatGPT plugins, etc.) and adapt content for discoverability.
  • Social Media (Organic)

  • Create and schedule posts across LinkedIn, Instagram, and other relevant platforms.
  • Drive engagement through community building, user-generated content, and storytelling.
  • Offline & Partnership Develop and maintain relationships with HR and admin leaders to offer dental health checkups and employee benefits.

    Hyperlocal Marketing

  • Plan and execute low-cost, high-visibility campaigns near clinics (flyers, posters, community events, local influencers).
  • Community & Offline Collaborate with gyms, cafes, salons, and housing societies for awareness and referral opportunities.

    What Success Looks Like

  • Steady month-on-month growth in organic leads (both online and offline).
  • Top search rankings for target keywords and optimised GBP profiles across all clinic locations.
  • Active engagement on social media platforms with growing follower base.
  • Signed partnerships delivering walk-ins and referrals.
  • Measurable contribution to new patient acquisition from organic sources (vs 2-4 years of experience in marketing (digital + offline exposure preferred).
  • knowledge of SEO tools (Google Search Console, SEMrush / Ahrefs, etc.
  • Comfortable with social media content creation and analytics.
  • Strong communication and relationship-building skills for partnerships.
  • Highly execution-oriented : ability to take ownership, hustle, and deliver results.
  • Nice to Have

  • Experience in healthcare or consumer services.
  • Exposure to marketing automation tools and CRM.
  • Basic design / video editing skills (Canva, CapCut, etc.
  • Role Details

    Job Type : Full-time

    Level : EntryMid (2- 4 years experience)

    Location : Bangalore

    Reports to : Head of Organic Growth

    (ref : iimjobs.com)

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    Marketing • Bangalore, India

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