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Assistant Brand Manager Marketing
ConfidentialMumbai, India7 days ago
Job descriptionKnowledge of current marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups. Should be from FMCD / FMCG / Automotive sector background. Demonstrated experience in branding and communication activities. Proven experience in digital marketing activities. Proven record of brand lead TVC's along with celebrity endorsements. Brand architecture & brand positioning expert.
Milton is looking for an Assistant Brand Manager role for Mumbai - Kandivali location.
Interested candidate can share their resume to [HIDDEN TEXT]
JD - Assistant Brand Manager
- Analyzing brand positioning and consumer insights
- Translating brand elements into plans and go-to-market strategies
- Create, execute, and manage marketing campaigns & activations.
- Work with marketing team on multiple brand lead initiatives
- Lead creative development to motivate the target audience to "take action".
- Measure and report performance of all marketing campaigns, and assess ROI (return on investment) and KPIs
- Establish and maintain brand budgets
- Drive & monitor market trends, consumer research, Insights, competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Media planning including ATL, Brand assets, Digital, brand ambassador & influencers
- Devise innovative growth strategies
- Align the company around the brand's direction, choices, and tactics
Skills Set :
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Skills Required
brand architecture, Brand Positioning
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Assistant Manager Marketing • Mumbai, India
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