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Assistant Manager - Brand

ConfidentialMumbai, India

9 days ago

Job description

Designation : Assistant Manager - Brand

Location : Andheri East, Mumbai, Maharashtra

Employment Type : Full-time

At Foxtale, we&aposre building more than just a skincare brand — we&aposre creating a movement powered by science, storytelling, and a fiercely loyal community. As our Assistant Manager - Brand, you'll be at the helm of this journey — leading campaigns, crafting category narratives, and ensuring we show up meaningfully in every scroll, shelf, and conversation.

This is a high-impact role for someone who blends creativity with strategic acumen and thrives in a fast-moving, hands-on environment.

Key Responsibilities :

1. Brand Strategy & Campaign Development

Develop and execute integrated brand strategies to build equity and drive top-line growth
Lead end-to-end campaign execution across digital, offline, and retail touchpoints
Craft compelling consumer journeys through innovative storytelling, content creation, and GTM (go-to-market) strategies

2. Digital Marketing & Performance Management

Oversee and optimize performance across SEO, SEM, email, paid media, and social platforms

Analyze campaign data to improve ROAS, reduce CAC, and increase retention and AOV

Collaborate with in-house and agency teams to deliver full-funnel campaigns

3. Product & Category Management

Conduct consumer and market analysis to guide product development and positioning

Plan and execute product launches and assortment strategies, including pricing and bundling

Own demand forecasting and inventory planning for category success

4. Influencer Marketing & Partnerships

Identify and onboard relevant influencers and partners to drive brand visibility and credibility

Develop influencer-led campaigns with measurable outcomes

Maintain strong relationships with external collaborators and cross-functional teams

5. Reporting, Analysis & Continuous Improvement

Track and report key brand KPIs including engagement, market share, brand health, and profitability

Conduct ongoing analysis of market trends and competitor activity

Drive innovation through experimentation and data-driven insights

Qualifications & Skills :

5–7 years of brand or marketing experience in consumer products, D2C, or digital-first brands

Strong understanding of full-funnel marketing strategies and campaign analytics

Hands-on experience managing influencer campaigns, media buying, and digital performance

Ability to translate consumer insights into creative brand actions

Excellent communication, stakeholder management, and team leadership skills

Proficiency in tools like Google Analytics, Meta Business Manager, CRM / email platforms, and eCommerce analytics

Experience with wellness, skincare, or healthcare brands is a strong plus

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Skills Required

Campaign Development, paid media , Digital Marketing, Google Analytics, Sem, Crm, Brand Strategy, Seo

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Brand Manager • Mumbai, India