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Brand Manager

Brand Manager

Glenmark PharmaceuticalsMumbai, Maharashtra, India
24 days ago
Job description

About Glenmark Consumer Care-

Glenmark Consumer Care is focused on developing and marketing over-the-counter (OTC) & healthcare products aimed at enhancing consumer well-being through innovative healthcare solutions. Our mission is to build profitable consumer brands rooted in science, supported by clinically tested and effective formulations.

Designation : Brand Manager – Glenmark Consumer Care

Reporting to : Category Manager – Glenmark Consumer Care

Role Objective

  • Full ownership of managing brand(s) P&L.
  • Support in developing and executing marketing & branding strategy to drive market share and growth.
  • Plan and monitor initiatives such as media strategy, value proposition, brand activations, advertising, new product concepts, pricing, packaging, research, and promotions.
  • Deliver top line and bottom-line objectives through effective brand and P&L management.
  • Ensure consumer and market insights are leveraged to drive brand / category growth.

Key Result Areas

  • Develop and implement annual brand plans for assigned brands.
  • Independently lead on-ground activations / BTL activities and brand partnerships.
  • Drive ROI-focused marketing initiatives across offline and online platforms.
  • Partner with Category Manager in generating consumer insights, supporting brand extensions and innovation.
  • Collaborate on visibility projects in Modern Trade, E-commerce, along with the trade marketing & ecommerce teams to ensure brand relevance and measurable performance.
  • Monitor brands spend in line with channel wise allocated budgets and business objectives.
  • Lead agency partnerships across creative, digital, media, packaging, and research.
  • Streamline internal processes (PR / PO generation, finance, legal approvals, vendor payments, sales reporting).
  • Collaborate with digital marketing team for creative development, brand guidelines, and performance marketing inputs.
  • Drive consumer research initiatives with CM for portfolio brands.
  • Generate MIS and performance reports on brands, category, competition, and trade.
  • Collaborate cross-functionally (internal and external stakeholders) to deliver agreed objectives on time.

    • Generic Profile

  • Experience : 2–4 years in Brand Management / Marketing.
  • Educational Background : MBA / PGDM (Full-time) from a premier institute.

    • Preferred Experience / Added Advantage :

  • Hands-on experience or strong understanding of D2C brand management.
  • Proven exposure to digital marketing campaigns (on-platform & off-platform), including performance and brand campaigns.

    • Skills Required :

  • Strong sense of ownership, responsibility, and result orientation.
  • Entrepreneurial mindset with original thinking and proven execution track record.
  • Excellent communication, interpersonal, and influencing skills.
  • Ability to manage multiple priorities with a bias for action.
  • Knowledge of digital and performance marketing, e-commerce campaigns, and consumer research.
  • Demonstrated ability to deliver objectives On-Time-In-Full (OTIF).
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    Brand Manager • Mumbai, Maharashtra, India