General conditions
- CLM reports pre- and post-launch to Commercial
- CLM prepares launch in the market :
- Discussion content like MSL :
1) disease awareness / unmet medical need,
2) mode of action,
3) study results of the approval studies
Network analysis, analysis of early adopters (Veeva documentation, e.g. sentiment ladder tbd.)CLM discusses additionally approved Verquvo indication (one-face-to-the customer, synergies, fewer resources required) in a callIncentivization :pre-launch : qualitative, not sales-relatedpost-launch : Sales Force bonus systemActivity pre-launch max. 12 months with defined number of doctor contacts (4 - 6)Responsibilities
Preparation of new preparations or new indications of existing preparationsEstablishment and maintenance of sustainable relationships with regional opinion leaders (Tier 3), key accounts, physician networks, MVZs in the area; Network AnalysesDevelopment and implementation of a regional bidding and sales strategy in the area in cooperation with MSL, Medical, Marketing, Clear definition of responsibilities to ensure one-face-to-the-customer at TL level (TIER 3).Conception, organization and implementation of regional training VAs with the involvement of relevant opinion leadersPromote the prescription / use of CardioRenal BU products by providing scientific and application-relevant informationRelease of eventsContribution to added value of the company
Expansion of market share and increase in sales of our products (post-launch)Market preparation for new pharmaceutical products and indications (pre-launch)Cost-conscious use of the resource CLM providedBuilding sustainable customer relationshipsEnsuring a high level of knowledge about our products.Work relations
Internal : Colleagues in the district or region, regional manager, sales manager, coach, marketing, MSL / medicalExternal : physicians, pharmacists, opinion leaders, key accountsQualifications
University degree in B.Pharmacy / M. Pharmacy with several years of professional experience or certified pharmaceutical sales representative,Motivation,Willingness to learn,Good contact and communication skills,General mobility,Willingness to take responsibility for an area and a leadership role in a team,Knowledge of the English language,Basic knowledge of the processes of the hospital business as well as of the interface CLM between wholesale and hospital sectors,Detailed knowledge of the processes and interrelationships of the health care system in the ambulant sector,Commercial and medical expertise as well as knowledge of sales, sales structures and omnichannel customer support,Economic thinking and acting,Detailed specialist knowledge of the medical spectrum of our pharmaceutical products and indications.Skills Required
Relationship Management