Group- Account Manager

ROLES & RESPONSIBILITIES :

• Lead multiple projects / brand(s) simultaneously, ensuring optimum delivery and strong integration across the organization.
• Pilot projection plans (short-term and long-term) with key business / brand partners to lead and execute.
• Manage and meet revenue budgeting for all key accounts.
• Heighten advertising revenue through innovative digital advertising and other monetization efforts.
• Enrich client-agency relationships, effectively engage with clients, and understand their digital media needs.
• Lead the programming, management, measurement, monitoring, and reporting of campaign performance and recommend the foremost option to achieve enhanced and sustainable growth results.
• Drive brainstorming sessions for generating new and innovative growth strategies.
• Develop a deep understanding of the target audience to build customer personas, thus identifying how these different cohorts contribute to revenue.
• Spearhead the content calendar, targeting the different customer personas, which entails onsite visual merchandising, social media editorial content, community management, and other online engagements.
• Drive innovative yet effective content marketing strategies to aid brand / private labels / new launches.
• Oversee digital asset creation management (videos, websites, mobile apps, and more) as deemed necessary.
• Oversee management of the creative process for digital media-specific design assets and intervene in the Creative Team efforts as required to ensure that strong marketing standard methodologies are being met.
• Monitor and ensure delivery of optimum quality within designated timelines by collaborating closely with Internal / External teams.
• Proactively identify and evaluate emerging trends, technologies, and insights; provide thought leadership.
• Provide tactical assistance in online / offline publishing, PR activities, and case studies frequently.
• Ensure adherence to accounting diligence through supervising / overseeing estimates, POs, invoicing, and final payment release for owned accounts.
• Be active for the client on weekdays and weekends.
• Provide project progress reporting to the respective reporting person.

REQUIREMENTS :

BENEFITS :

Skills Required

Publishing, Visual Merchandising, Account Management, Advertising, Digital Marketing, Marketing Strategy