ads specialist

Key Responsibilities :

• Plan, create, and manage paid advertising campaigns across platforms (Google Ads, Facebook / Instagram Ads, LinkedIn Ads, TikTok, etc.).
• Monitor and optimize campaigns to achieve KPIs (CTR, CPC, ROAS, conversions).
• Conduct A / B testing for creatives, ad copies, and targeting strategies.
• Perform keyword research, audience segmentation, and competitor analysis .
• Track, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, and other reporting dashboards .
• Stay updated with the latest digital marketing trends, ad policies, and algorithm updates .
• Manage ad budgets effectively to maximize ROI.
• Support overall digital marketing strategies including SEO, email marketing, and social media when needed.

Requirements :

Skills Required

audience segmentation, linkedin ads , Content Marketing, Keyword Research, Reporting Tools, Google Ads, Competitor Analysis, Google Analytics, Seo