Head of UI / UX

Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes and businesses — from everyday items to the wildest and most specific of requests. The company backs this up with 24 / 7 customer support from design to delivery, dedicated in-house design team, state-of-the-art manufacturing and rapid turnaround times. From customized banners, displays and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayport's house of 11 brands — including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All and PatioHQ — make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Pheonix, Ahmedabad, Gurgaon, Mumbai. visit www.groupbayport.com.

If you are a strategic thinker with a passion to lead Design system, UX , UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence.

Role Summary

As the Head of Design & UI / UX , the leader will be responsible for defining and delivering the entire Design Strategy and user experience across all digital consumer touchpoints — from first impression of consumers to post-purchase digital experience . You'll be a core part of the business leadership team, responsible for shaping how the brand is experienced digitally, influencing product innovation, growth, and retention through world-class design, with high degree of localisation in global landscape.

This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences.

Key Responsibilities

Strategic Design Leadership

• Define and own the digital experience vision and roadmap across all platforms (web, mobile, app).
• Be obsessed about customers and be the voice of the user in leadership discussions
• Bringing UX design insights to guide product and business decisions.
• Champion a design-first culture across the company function, balancing user empathy with business outcomes.
• Create Broad Design framework and mentor the operation across department : Product, Marketing, Brand , Creative team

End-to-End Ownership of Customer Experience

Growth-Driven Design

Research & Insights

Design Systems & Brand Consistency

Team Building & Global Management

Skills & Qualifications

Key Success Metrics

Hard KPIs :

Soft KPIs :

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Skills Required

Css, Js, Shopify, Ux Design, Aem, Bigcommerce, Html, Figma, Magento, Adobe Creative Suite, adobe target