Area Sales Executive - Modern Trade

Key Responsibilities :

• Modern Trade Account Management :
• Handle and grow sales through MT key accounts like Reliance, Apollo, D-Mart, More, Spencers, Big Bazaar, etc.
• Ensure SKU availability, visibility, and placement in all modern trade outlets.
• Plan and execute monthly promotions and offers in collaboration with the marketing team.
• Sales Target Achievement :
• Achieve monthly, quarterly, and annual sales targets.
• Drive growth across assigned MT outlets and increase market share.
• Merchandising and Visibility :
• Implement visual merchandising standards and ensure brand visibility as per guidelines.
• Supervise and guide merchandisers across MT outlets.
• Relationship Building :
• Develop strong working relationships with store managers, purchase managers, and key decision-makers.
• Operations & Compliance :
• Monitor stock levels and coordinate with supply chain / distributors for timely replenishment.
• Ensure timely claim processing, order punching, and adherence to trade schemes.
• Reporting & Analysis :
• Provide regular sales reports, store performance data, and insights to the reporting manager.
• Analyze consumer trends and competition activities within the MT space.

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Skills Required

reporting analysis, Relationship Building