Area Sales Executive - General Trade

Ensuring Sales & Distribution as per business plan with the help of company developed distribution & field sales force in the designated area. Achievement of planned volumes & distribution of various brands through effective product availability & visibility.

Primary Responsibilities & Accountability :

• Measure potential of territory
• List all FMCG outlets (use TSI, PSRs / DSMs for listing).
• Classification of outlets.
• Make Route maps for optimum coverage.
• Retailing / Wholesaling.
• Manage distributors performance
• Distributor claims handling
• Achieving primary and secondary targets.
• Short-listing and recommendation of distributors.
• Reporting & resolving of grievances and consumer complaints.
• Implementing & settlement of schemes
• Product availability, visibility and Merchandising
• Distributor salesmen, SR and TSI activity monitoring
• To ensure availability of adequate funds (BG / SD) and infrastructure at distributors point.
• Opening new outlets and its monitoring.
• Planning and utilization of BTL budgets.
• Reporting of competitors activities.

Skills Required

Territory Management, FMCG SALES, Distributor Management, Route Planning