Platform Support - AdTech

We are looking for a highly skilled Digital Adtech specialist with a strong background in Ad Tech and hands-on experience in campaign optimization and troubleshooting. The ideal candidate will have a minimum of 5 years of experience working with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) and possess in-depth knowledge of digital advertising technologies. This position demands an individual who can effectively manage video campaigns and has the expertise to implement tags, optimize bids, and ensure precision targeting.

About the Role

This position involves managing and optimizing digital advertising campaigns across various platforms, ensuring high performance and effective media buying strategies.

Responsibilities

• Campaign Troubleshooting & Optimization : Troubleshoot and optimize digital advertising campaigns, ensuring high performance and addressing issues across DSP and SSP platforms. Collaborate with cross-functional teams to refine campaign strategies based on data insights.
• DSP and SSP Management : Proficiently manage and execute campaigns across DSPs and SSPs. Develop strategies to maximize ROI and ensure effective media buying.
• Tag Implementation & Management : Create, test, and manage tracking tags and pixels to ensure correct data capture and performance measurement. Ensure proper tag deployment across various platforms.
• Bidding & Targeting Strategies : Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance. Understand and implement sophisticated targeting techniques to ensure ads reach the right audience segments.
• Video Campaign Expertise : Design, manage, and optimize video-based campaigns across multiple platforms. Ensure adherence to video specifications, tag configurations, and quality reporting.
• Data-Driven Reporting & Analysis : Utilize reporting tools to track campaign performance, analyze key metrics, and generate insights for optimization. Provide regular reports to internal stakeholders with actionable recommendations.

Qualifications

Required Skills

If you're interested in this opportunity, please take a moment to fill out our Candidate Information Form to help us get to know you better