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MediaMint - Platform Support Specialist - Digital AdTech

MediaMint - Platform Support Specialist - Digital AdTech

Vuchi Media Private LimitedHyderabad, India
20 days ago
Job description

About the job :

  • We are looking for a highly skilled Digital Adtech specialist with a strong background in Ad Tech and hands-on experience in campaign optimization and troubleshooting.
  • The ideal candidate will have a minimum of 5 years of experience working with Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) and possess in-depth knowledge of digital advertising technologies.
  • This position demands an individual who can effectively manage video campaigns and has the expertise to implement tags, optimize bids, and ensure precision targeting.

About the Role :

This position involves managing and optimizing digital advertising campaigns across various platforms, ensuring high performance and effective media buying Campaign Troubleshooting & Optimization : Troubleshoot and optimize digital advertising campaigns, ensuring high performance and addressing issues across DSP and SSP platforms. Collaborate with cross-functional teams to refine campaign strategies based on data insights.

  • DSP and SSP Management : Proficiently manage and execute campaigns across DSPs and SSPs. Develop strategies to maximize ROI and ensure effective media buying.
  • Tag Implementation & Management : Create, test, and manage tracking tags and pixels to ensure correct data capture and performance measurement. Ensure proper tag deployment across various platforms.
  • Bidding & Targeting Strategies : Leverage knowledge of bidding strategies to optimize budget allocation and campaign performance. Understand and implement sophisticated targeting techniques to ensure ads reach the right audience segments.
  • Video Campaign Expertise : Design, manage, and optimize video-based campaigns across multiple platforms. Ensure adherence to video specifications, tag configurations, and quality reporting.
  • Data-Driven Reporting & Analysis : Utilize reporting tools to track campaign performance, analyze key metrics, and generate insights for optimization. Provide regular reports to internal stakeholders with actionable Minimum 5 years of hands-on experience in digital marketing, specifically in Ad Tech (DSP / SSP).
  • Strong experience in campaign optimization and troubleshooting across digital advertising platforms.
  • Deep understanding of bidding strategies, targeting methods, and media buying across DSPs and SSPs.
  • Hands-on experience managing video-based campaigns, including video specs, tag setup, and quality reporting.
  • Experience in managing and troubleshooting CTV campaigns, with focus on platforms, creatives, and performance tracking.
  • Expertise in tag management, tracking, and troubleshooting across multiple platforms.
  • Proficient in campaign management tools, ad servers, and analytics tools.
  • Strong analytical skills and the ability to generate insights from performance data.
  • Ability to manage multiple campaigns and projects in a fast-paced environment.
  • Excellent communication skills to collaborate with internal teams and external partners.

    • Required Skills :

  • Experience with programmatic advertising and real-time bidding.
  • Familiarity with industry tools like DV360, The Trade Desk, MediaMath, and others.
  • Working knowledge of Google Tag Manager and other tag management solutions.
  • Understanding of video formats, VAST, VPAID, and player integrations.
  • Experience with CTV-specific DSPs or platforms is a strong plus.
  • HTML, JavaScript, and bid response data to support campaign troubleshooting and optimization would be a plus factor but not mandatory.

    • (ref : iimjobs.com)

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