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Zycus - Customer Marketing Leader - B2B SaaS
ZycusBengaluru, India13 days ago
Job descriptionPartner with product marketing and sales teams to identify cross-sell and up-sell opportunities. Plan and execute targeted campaigns to showcase the value of Zycus products to existing customers. Celebrate key customer milestones (e.g., project go-lives, achieving business outcomes). Collaborate with internal teams to create communication plans that highlight these achievements. Identify and manage opportunities for customer participation in Zycus-hosted or third-party events. Work with customers to prepare them for speaking engagements, panel discussions, and webinars. Develop strategies to increase the number of customers willing to act as references. Manage the reference library and ensure timely availability of references for sales opportunities. Measure the impact of customer marketing initiatives on customer retention, advocacy, and revenue growth. Analyze customer engagement data to identify trends and optimize strategies. 10-12 years of experience in customer marketing, customer advocacy, or related roles, preferably in B2B SaaS or technology. Proven experience in creating and executing customer engagement programs. Strong storytelling skills for developing impactful customer success stories and case studies. Excellent communication and relationship-building skills. Ability to manage multiple projects and work collaboratively with cross-functional teams. Familiarity with CRM tools, marketing automation platforms, and data analytics. Experience in managing customer reference programs. Exposure to planning and executing customer-centric events. Knowledge of the Source-to-Pay domain (optional but preferred). Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software. Be part of a fast-paced, innovation-driven organization committed to excellence. Competitive compensation and benefits. A culture that fosters growth, collaboration, and success.
We are seeking a dynamic Customer Marketing Leader to spearhead initiatives that engage, advocate for, and grow our existing customer base. In this role, you will collaborate cross-functionally to build customer relationships, celebrate milestones, and drive cross-sell / up-sell opportunities through tailored marketing efforts. Your focus will be on amplifying customer success stories, increasing referenceability, and positioning Zycus as the trusted partner for our clients.
Key Responsibilities :
1. Customer Engagement & Advocacy
- Design and implement customer engagement programs to build stronger relationships with existing clients.
- Lead customer advocacy initiatives such as reference programs, reviews, and testimonials.
- Drive the creation of customer success stories, case studies, and PR opportunities.
2. Cross-Sell & Up-Sell
3. Go-Live & Go-Value Celebrations
4. Events & Speakership Opportunities
5. Increase Customer Referenceability
6. Analytics & Reporting
Skills And Expertise :
Preferred Attributes :
What's in it for you?
Why Zycus?
1. Industry Leadership : Opportunity to work with a global leader in Cognitive Procurement software.
2. Innovative Environment : Collaborative and innovative work environment that encourages creativity and growth.
3. Competitive Compensation : Competitive salary and benefits package, including health insurance, retirement plans, and performance bonuses.
4. Professional Development : Opportunities for professional growth and development through training programs, workshops, and conferences.
(ref : iimjobs.com)
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Marketing • Bengaluru, India
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