Digital Marketing Lead – EdTech

About Us

We are a growing EdTech company with a strong track record in offline training and student placements. Now expanding into digital-first learning, we are looking for a Digital Marketing Lead to drive our online presence, lead generation, and brand building. If you are passionate about education and have hands-on experience in digital marketing within the EdTech / Education industry , we'd love to talk.

Role Overview

As our Digital Marketing Lead, you will own the end-to-end marketing strategy – from planning to execution – with a strong focus on SEO, paid campaigns, social media, and content marketing . You will also manage external partners (freelancers / agencies) and ensure our digital marketing translates into measurable student enrollments.

Key Responsibilities

• Develop and execute a digital marketing strategy aligned with business goals (lead generation, enrollments, brand visibility).
• Plan and manage SEO, SEM, Google Ads, Meta / LinkedIn campaigns , and track ROI.
• Drive content marketing (blogs, case studies, student success stories, social media).
• Collaborate with creative / video freelancers to showcase placement records and student journeys .
• Manage and coordinate freelancers / agencies for execution, ensuring consistency and quality.
• Monitor KPIs : Cost per Lead (CPL), conversion rates, ROI , and optimize campaigns accordingly.
• Conduct market research to understand student needs, competitor strategies, and new digital trends in EdTech.
• Report campaign performance to management with actionable insights.

Key Requirements

Preferred Qualities

Education

Any Graduate

Skills Required

Communication Skil, Verbal Communication, Written Communication, Interpersonal Skill