Marketing Manager
Next Digital RecruitmentPune, Maharashtra, IndiaPosition : Marketing Manager
Experience : 8+ Years
Location : Pune
Female Candidates only
We are looking for a Marketing Manager to lead our global brand presence, campaigns, and market positioning with creativity, precision, and measurable impact.
Key Responsibilities :
Strategic Marketing Leadership
o Develop and execute integrated marketing strategies aligned with business goals across cybersecurity and AI domains.
o Partner with leadership to strengthen positioning as a trusted global cybersecurity and AI innovator.
o Drive market research, competitor benchmarking, and category creation strategies.
Performance Marketing & Growth
o Lead multi-channel campaigns (SEO, SEM, social, email, display, events) with a focus on measurable ROI.
o Implement ABM (Account-Based Marketing) strategies to target enterprise clients and decision-makers (CIOs, CISOs, CTOs).
o Optimize campaigns using advanced analytics, attribution models, and conversion funnels.
Public Relations & Corporate Communications
o Build and manage strong relationships with media, analysts, and industry influencers.
o Lead PR strategy, press releases, and thought leadership placements.
o Represent the company at industry conferences, webinars, and networking forums.
Product & Content Marketing
o Translate deep-tech solutions into compelling narratives and value-driven messaging.
o Oversee content development including whitepapers, case studies, blogs, and multimedia assets.
o Build product positioning and go-to-market strategies for SaaS and MSSP offerings.
Team, Tools & Operations
o Manage internal teams and external agencies / vendors for end-to- end campaign execution.
o Leverage marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems for data-driven execution.
o Ensure brand consistency across global markets
Required Skills & Qualifications
- Minimum 8 years of marketing experience.
- Proven expertise in performance marketing, PR, ABM, and product marketing.
- Strong creative instincts with the ability to blend storytelling and data- driven execution.
- Experience with marketing automation, analytics platforms, SEO / SEM, and CRM tools.
- Strong written and verbal communication skills; ability to simplify complex technologies.
- Demonstrated success in demand generation, pipeline acceleration, and global market campaigns.
Preferred Skills
What We Offer :
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