Marketing Executive

About the Role

We are seeking a dynamic and results-oriented Marketing Executive to lead and execute marketing initiatives across both digital and offline channels. This role offers the opportunity to work across two vibrant markets — India and Dubai — and requires hands-on involvement in digital campaigns, events, content creation, and brand communication.

The ideal candidate will be both strategic and execution-focused, with expertise in Google Ads, Meta Ads, Email Marketing, Social Media Management, Event Coordination , and Customer Case Studies . Strong communication skills, creativity, and analytical thinking are essential to thrive in this role.

Location : India & Dubai (with travel as required)

Key Responsibilities

1. Digital Advertising (Google Ads & Meta Ads)

Plan, execute, and optimize paid ad campaigns across Google and Meta platforms

Conduct keyword research, audience targeting, A / B testing, and performance analysis

Track ROI and provide insights for continuous improvement

2. Email Marketing

Design and implement email campaigns including newsletters, drip campaigns, and promotional mailers

Build and segment email lists to improve engagement and conversion rates

Monitor key metrics like open rate, click-through rate, and conversions

3. Events & Roadshows (India & Dubai)

Plan, coordinate, and execute marketing events, trade shows, and roadshows

Manage logistics, vendor relations, promotions, and on-site branding

Drive lead generation and increase brand visibility through event marketing

4. Customer Case Studies

Collaborate with Sales and Customer Success teams to identify customer success stories

Develop high-quality case studies and marketing collateral

Ensure alignment with brand voice and messaging

5. Social Media Management

Manage brand presence across platforms such as LinkedIn, Facebook, Instagram, and X

Create content calendars, develop engaging posts, and implement growth strategies

Track and analyze performance metrics to improve engagement and reach

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field

0-1 year of experience in digital marketing, brand promotions, and event management

Proficiency in Google Ads Manager, Meta Business Suite, and Email Marketing tools

Strong understanding of SEO, analytics, and reporting tools (e.g., Google Analytics)

Demonstrated experience in managing events, exhibitions, or roadshows

Excellent written and verbal communication skills

Creative mindset with attention to detail and storytelling ability

Willingness to travel between India and Dubai for marketing activities