Marketing Executive

Job Title : Senior Marketing Exectutive

Location : SIPCOT, Chennai

Employment Type : Full-time

Experience Required : 2- 4 years in Marketing

About Ayur.ai

Ayur.ai is a deep-tech startup dedicated to transforming Ayurveda using machine learning, digital biomarkers, genomics, and personalized wellness tools. Their flagship app, AiWell, offers integrative health recommendations that blend traditional Ayurvedic principles with modern medical insights.

Job description

Role Overview

As a Marketing Executive, you'll be the voice and architect of Ayur.ai’s outreach, raising awareness and driving user acquisition for AiWell and related solutions. You’ll collaborate across tech, content, and product teams, shaping the brand's narrative in the health-tech and holistic wellness space.

Key Responsibilities :

• Develop and execute content and campaigns that drive app installs and engagement
• Manage social media, email marketing, and performance campaigns
• Collaborate with design, product, and sales teams to ensure brand consistency
• Analyze campaign performance and optimize for reach, engagement, and conversion
• Build community and brand affinity through strategic messaging and storytelling

Success Metrics :

Qualifications :