Performance Marketing Executive

Role : Performance Marketing Executive

Experience : 2- 8 years

Location : Chennai

Key Responsibilities :

• Campaign Execution & Optimization :

Manage and optimize digital marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn to achieve business goals (e.g., customer acquisition, lead generation).

Track and analyze campaign performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates using tools like Google Analytics and Facebook Ads Manager.

Conduct A / B tests on ads, creatives, landing pages, and audience segments to continuously improve performance and drive better results.

Oversee and optimize marketing budgets across channels, ensuring effective allocation and maximum ROI for all paid campaigns.

Work closely with the creative, content, and product teams to align on campaign messaging, design, and strategy.

Provide regular performance reports to stakeholders, including actionable insights and recommendations to enhance campaign outcomes.

Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.

Stay updated with the latest digital marketing trends, tools, and platform updates to leverage new strategies for campaign growth.

Utilize marketing tools like Google Ads, Facebook Ads Manager, Google Analytics, and other performance tracking platforms to manage campaigns and analyze results.