Marketing Director - Inbound Marketing

To achieve these objectives, he / she needs to perform the following recurring activities on a daily / weekly / fortnightly basis :

• Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy)
• Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.)
• Ability to adapt and make changes in the process based on whats working and whats not.
• Continuously crunch numbers to analyse the overall marketing funnel and also each of the web properties
• Identify new channels of marketing
• Lead and Mentor team members so that the entire team works towards achieving the business goals.
• Don the role of Product Marketing manager and own messaging across all web properties and product materials.
• Work with an external agency for a specific marketing function (exampleContent Marketing)
• Work with a data / contacts agency to commission a lead list based on the customer segments

In order to execute the activities outlined above, he / she needs to have the following characteristics and skills

Skills Required

Customer Segmentation, Prioritization