Marketing Lead

About Us

CultureMonkey is a fast-growing HR Tech SaaS company, helping organizations across 100+ countries build great workplace cultures. We are known for our innovative approach, using employee engagement surveys and AI-powered insights to transform companies.

At CultureMonkey, we value simplicity, efficiency, and results, and our company culture reflects that : fast-paced, collaborative, and deeply focused on delivering real impact to our clients.

What we are looking for

A seasoned marketing professional, exposed to global SaaS markets, with

7-10 years

of experience, owning inbound demand for CultureMonkey by combining rigorous SEO and content operations with strong product awareness. We want someone who is passionate about creating high-impact, BOFU-focused content and can lead the team with a hands-on, nimble approach, with strong process expertise and a data-driven mindset.

You will lead a high-output team and treat the website like a product with clear goals, rapid iteration, and measurable impact. This role directly reports to the founders.

A product-aware marketer who collaborates deeply with Product and Sales, not a siloed content owner

Proven wins where organic and product-informed content moved pipeline, not just traffic

Strong CRO fundamentals and page speed literacy, with examples of conversion lifts

Hands-on with GA4, Search Console, Ahrefs / Semrush, Clarity / Hotjar, and an A or B testing tool

Ability to brief and review product GIFs or micro-demos and convert product notes into buyer-ready messaging

Excellent writing and editing skills with a clear, practical voice

Roles and responsibilities

Product-aware inbound

Translate product capabilities and UX flows into landing page structures, on-page copy, and short product GIFs

Build comparison, alternatives, integration, and use-case pages anchored on real buyer evaluation criteria

Publish content clusters that mix analyst-style POVs with tactical playbooks for HR leaders and managers

SEO and content operations

Own technical hygiene : crawl health, internal linking, schema markup, Core Web Vitals, international targeting

Prioritize BOFU and mid-intent topics and use programmatic scale where it fits quality standards

Maintain a high editorial bar with tight briefs, expert quotes, fact checking, and review cycles

CRO and website ownership

Treat the website as a product with page-type goals and a steady A or B testing cadence

Use analytics and session recordings to form hypotheses and iterate quickly

Improve speed and accessibility, reduce form friction, and place social proof for maximum lift

Research, positioning, and proof

Keep competitor teardowns and positioning maps current and update messaging accordingly

Orchestrate customer stories, mini product tours, and short feature clips for web and social

Grow G2 and Capterra review velocity and mine quotes for pages and ads

Leadership and operations

Lead a team of about 10 across SEO, content, design, and marketing ops

Build quarterly plans, budgets, and OKRs and manage agencies with clear briefs and SLAs

Document learnings and scale what works across templates and playbooks

Nice to have

HR tech or employee engagement domain familiarity

Programmatic SEO at scale for comparisons, integrations, and templates

Experience leveraging third-party ecosystems and review platforms to drive demand (for example, HRIS app marketplaces, G2 or Capterra)

Be an important part of an employee-first org that walks the talk around building culture.

Check out Life at CultureMonkey here - https : / / www.culturemonkey.io / life-at-culturemonkey /