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DENTSU - Senior Account Manager - Client Servicing

DENTSU - Senior Account Manager - Client Servicing

DENTSUBangalore, India
1 day ago
Job description

Senior Account Manager - Client Account Manager.

KEY OBJECTIVE OF THE ROLE

An Senior Account Manager is responsible to consult the client & deliver social & digital media strategies for the brands.

As a representative of Dentsu. the personnel will be accountable to manage a complete portfolio of clients to meet their social & digital requirement thereby contributing in overall brand management and achieving excellence in its expectation.

KEY RESPONSIBILITIES

  • Craft & implement social / digital campaign strategies for creating brand awareness thus strengthen brand positioning and meet brand objectives.
  • Conduct internal audits, analyze social media campaigns with tracking systems to gather data and determine efficacy and areas for campaign improvement.
  • Set strategic roadmaps / objectives for digital projects, report on ROI for effective implementation of strategies.
  • Model & track KPIs to measure campaign / digital project performance as necessary.
  • Plan and prepare quarterly, bi-annual & annual campaign reports and assist in crafting roadmaps for the brand.
  • Proactively collaborate with all teams (viz.

SEO / Tech / Media / ORM / Research / Ecommerce, others) in order to provide authentic and helpful responses for campaign & brand requirements.

  • Ensure that all deliverables exceed set expectations.
  • Commercial reporting, accounting and finance / forecasting responsibility for owned accounts such as billing and collections.
  • Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects and take responsibility for its commercials and negotiations.
  • Oversee & participate in the on-ground events & workshops as deemed necessary.
  • Proactively initiate, publish PR activities and case studies on quarterly basis.
  • Perform research on current industry trends and audience preferences and make efficient use of insights drawn to improvise digital marketing strategies.
  • Identify new opportunities to promote and assist in brands business growth.
  • Establish a robust relationship with the client(s), collect briefs, consult them thereby ensure effective execution of SOW (scope of work) and efficient alignment of tasks and timelines, internally as well as externally.
  • Lead, drive, challenge & participate at all stage of the strategizing, planning, creative and delivery process.
  • Define timelines and milestone requirements and manage sign offs with the clients.
  • Producing project schedules, creative briefs and plans, risk assessments, delivery plans and weekly progress / status reports.
  • Address escalations & queries (internal & external) in an effective and seamless manner thereby efficiently service & cultivate existing relationship.
  • Effectively manage & mentor the immediate team(s), direct them in finding creative solutions to both client and internal challenges, build up knowledge-sharing across all disciplines.
  • Provide the immediate team with all necessary trainings & tools to improve their core expertise and aid in continued career growth.
  • Effectively manage and overcome scathing challenges
  • QUALIFICATIONS REQUISITE

  • Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent.
  • Certification in Digital Media / SEO / SEM / Ecommerce / Strategy or Planning will be added honors.
  • 8-10 years of work experience with a brand, agency.
  • (ref : iimjobs.com)

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    Client Servicing Manager • Bangalore, India

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