Digital Marketing Specialist

Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold’s mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's world-class family of brands includes BlueHost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace, BigRock, and ResellerClub.

As a Digital Marketing Specialist-SEM , you are responsible for managing the ad platforms for Newfold brands in the APAC region. This would include Planning, Implementation, Monitoring and Reporting of the company's paid Digital marketing campaigns across key media channels like Search (SEM), Display, Programmatic, Social and others.

What you’ll do & how you’ll make your mark.

• Create and manage digital marketing campaigns and operations from basic planning to setup, QA and final analysis
• Accountable for managing and optimizing Search and Display network campaigns across ad platforms
• Performance first approach with the aim of growing customer acquisition from digital channels and improving ROAS (return of ad spend)
• Produce daily, weekly, and monthly KPI reports and take necessary actions across all digital campaigns
• Examine and optimize metrics for campaigns using analytics / reporting tools like Google Analytics and other industry tools
• Draft, execute and monitor digital budget spending especially for the search / display ads
• Apply A / B testing on the campaigns to have a deeper understanding of the target audience behaviors
• Stay up with the latest trends and best practices in digital marketing and measurement tools please note, only those applicants with relevant industry experience will be contacted in relation to their application
• Assistance in other projects and assignments as required from time to time

Who you are & what you’ll need to succeed.

Why you’ll love us.