Talent.com
This job offer is not available in your country.
Bharat Bijlee - Specialist - Digital Marketing

Bharat Bijlee - Specialist - Digital Marketing

Bharat Bijlee LtdMumbai, India
1 day ago
Job description

Role Objective :

To conceptualize, execute, and optimize comprehensive digital marketing strategies aimed at enhancing brand visibility, improving customer engagement, generating high-quality leads, and supporting the sales pipeline through data-driven marketing initiatives in the Drives & Automation segment.

Key Responsibilities :

1. Lead Generation & Funnel Optimization :

  • Design and execute multi-channel lead generation campaigns (social media, email marketing, paid media, content marketing).
  • Integrate marketing automation tools (e.g., HubSpot, Pardot, Zoho Campaigns) for lead nurturing and drip campaigns.
  • Monitor and optimize conversion rates across the marketing funnel; report monthly KPIs (e.g., MQL to SQL conversion).
  • Ensure seamless transition of qualified leads to the sales team and follow through till closure.
  • Track, respond to, and assign web-based inquiries in coordination with sales representatives, ensuring quick turnaround time (TAT).

2. CRM and Data Management :

  • Maintain and update customer profiles and campaign responses in the SAP CRM or equivalent system.
  • Segment customer data based on verticals, industries, or application use-cases for targeted marketing.
  • Enable CRM-based workflows and alerts for sales follow-ups and customer engagement milestones.

    • 3. Digital Campaign Management :

  • Leverage AI-powered tools (e.g., ChatGPT, Jasper, SEMrush AI, Canva AI) for campaign ideation, personalization, and performance tracking.
  • Plan and execute targeted email and WhatsApp campaigns including :
  • Monthly newsletters
  • Product launch announcements
  • Application success stories
  • Seminar / webinar / event invites
  • Thank-you / gratitude mailers
  • Develop and maintain a digital library of case studies, technical presentations, brochures, flyers, and videos.
  • Track engagement metrics (CTR, open rate, bounce rate, UTM tracking) and continuously A / B test for optimization.

    • 4. Content Creation & Social Media Management :

  • Create high-quality, SEO-optimized content tailored for engineers, OEMs, and system integrators.
  • Draft blog posts, whitepapers, LinkedIn articles, infographics, explainer videos, and product demos.
  • Manage social media platforms (LinkedIn, YouTube, Twitter) to increase reach, engagement, and follower base.
  • Track KPIs like impressions, shares, comments, and follower growth using tools like Hootsuite, Buffer, or native analytics.

    • 5. Branding & Corporate Communication :

  • Coordinate with vertical managers and central communication teams for :
  • Organizing webinars, technical seminars, customer days, and industry exhibitions.
  • Supporting creation of vertical-specific brochures, application flyers, and catalogs.
  • Assisting in preparation of consultant / customer-specific approval kits.
  • Developing and launching product performance / demo videos.
  • Ensure website content is current and optimized for UX and SEO by collaborating with the corporate web team.

    • 6. Market Intelligence & Analytics :

  • Conduct ongoing market research to monitor :
  • Emerging trends in drives & automation
  • Competitor product launches, content strategies, and marketing campaigns
  • Customer behavior, needs, and satisfaction trends
  • Track Net Promoter Scores (NPS), customer satisfaction surveys post product delivery / training / service, and identify improvement areas.
  • Present actionable insights and weekly digital marketing reports to the leadership team.

    • Required Skills & Competencies :

  • Technical Tools : Proficiency in Google Analytics, Meta / LinkedIn Ads, SEMrush, Ubersuggest, SAP CRM, Salesforce, Canva, HubSpot, Mailchimp.
  • Content Skills : Strong writing and visual storytelling skills for industrial and technical audiences.
  • Analytical Mindset : Ability to extract insights from campaign data and drive evidence-based improvements.
  • Communication : Strong collaboration with cross-functional teams Sales, Product, Application, and Corporate Communications.
  • Project Management : Ability to handle multiple campaigns with tight deadlines and minimal supervision.

    • Preferred Qualifications :

  • Bachelors or Masters degree in Marketing, Communications, or Engineering with a digital marketing specialization.
  • Google Ads or HubSpot certifications preferred.
  • Prior experience in the industrial automation, drives, or manufacturing sector is highly desirable.

    • Performance Metrics (KPIs) :

  • Marketing Qualified Leads (MQL) generated per month
  • MQL to SQL conversion ratio
  • Engagement rate on email and social media campaigns
  • CRM data accuracy and utilization
  • Customer satisfaction scores post campaign / engagement
  • Social media follower growth and content virality

    • ref : iimjobs.com)

    Create a job alert for this search

    Digital Marketing Specialist • Mumbai, India