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Senior Brand Marketing Manager - (PM - 10425)

Senior Brand Marketing Manager - (PM - 10425)

ConfidentialBengaluru / Bangalore
6 days ago
Job description

What will you get to do

  • This full-time position reporting to the Director of Brand Marketing has only one goal to highlight Whatfix as the indisputable leader of our category, founded upon our Customer First mentality.
  • In achieving that goal, this person should have a comprehensive understanding of building a brand, internally and externally, through strategy and positioning, organic and paid campaign development and distribution, design and pre- / post-production systems (web, design, video, etc), market research and trends, and beyond.
  • Additionally, this role will actively work on inter-departmental projects that improve the representation of our category leadership (with first and foremost attention being the service of our Customers), so prior success working with cross-functional teams and executing across integrated OKRs is essential.
  • Champion Brand Voice, Tone, and Visual Identity standards across the team, bringing our Customer First mentality to the forefront
  • Orchestrate and execute integrated marketing campaigns through organizational events, organic social, website and owned properties, paid placement, and more
  • Manage and prioritize project tickets in the request system, set milestones and timelines, and drive cross-functional team assignments through distribution
  • Proactively set up teammates for success in their work by assisting with long-term goals and helping them own short-term results
  • Collaborate with stakeholders across the broader organization to create a stronger Brand representation for every Whatfixer

What should you have

  • 8+ years of experience in brand management / development with high growth, omnichannel consumer brand
  • 5+ years of experience in B2B, Tech, Enterprise, or startups preferable
  • Experience developing and / or executing integrated marketing campaigns, history of taking ideation and conception through execution, deployment, and statistical analysis
  • Broad range of marketing knowledge growing a brand, with expertises ranging from brand management and development to media and channel strategy
  • Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them into resonant, impactful campaigns
  • Ability to deliver work independently, testing and learning latest and greatest brand / content / marketing strategies, while actively helping and supporting others as an essential POC of the Brand Marketing team
  • Experience with budget ownership with understanding of how investments impact business results across core brand metrics and sales KPIs
  • Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once
  • Outstanding relationship-building skills, including great written and verbal communication abilities
  • Skills Required

    B2b, Marketing Knowledge, media strategy, Project Managment, Brand Marketing

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    Senior Brand Manager • Bengaluru / Bangalore

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