This role serves as the connective tissue between Product, Sales, and Marketing , owning the market narrative and translating product capabilities into buyer value.
The three goals of Product Marketing are :
Operationally the PMM Lead will work closely with Product Management, AEs, Sales Enablement, Demand Gen, Customer Success, RevOps, and Design .
They will own messaging, buyer personas, competitive narrative, launch orchestration, and market intelligence. They are accountable for ensuring every GTM function speaks in one voice .
Own the website, and inbound content + performance
Constantly touch base with SDRs, AEs to track the messaging and capture insights.
Mentor, and manage one junior member to get things done.
Product Marketing Manager • Bengaluru, Karnataka, India