Senior Content Strategist

Job Description :

At Our Client, we are seeking a Content Strategist - Senior II to shape our brand voice, design data-driven content strategies, and lead the creation of impactful narratives that inform, engage, and convert across digital 7 to 10 years of experience in content strategy and performance planning

• Proven ability to translate brand positioning into actionable editorial frameworks that align with business objectives
• Expertise in planning long-form and short-form content calendars by mapping keyword intent and funnel stages (TOFU, MOFU, BOFU)
• Strong research skills for audience analysis, competitor benchmarking, and content audits using tools like Ahrefs, SEMrush, Google Analytics, and SurferSEO
• Experience in building tone and messaging guidelines for consistent brand voice across formats including blogs, websites, ad copy, scripts, and case studies.
• Skilled in developing content structures with clear hooks, narrative arcs, and CTAs focused on engagement and conversion
• Ability to guide writers and editors through structured review loops, feedback systems, and content templates
• Collaborative mindset to work with SEO, Design, and Social Media teams to ensure seamless content integration across channels
• Proficiency in monitoring and interpreting performance metrics such as bounce rate, time on page, and conversions to drive continuous optimization

(ref : iimjobs.com)