Performance Marketer / Performance Specialist

About the Company

SEREKO is India's 1st Psychodermatology brand that with its unique bend that aims to reverse the effects of Mental stress on the Skin. The company intends to market and sell its D2C brand portfolio, spanning Topical Skincare products with complementing Nutraceuticals (supplements) to treat the skincare concerns instream along with providing surface solutions

About the Role

Performance marketer / Performance Specialist will be responsible to create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to booth growth. Increase consumer outreach and convert the community into loyal consumers of the brand.

Responsibilities

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Implementing A / B testing and conversion rate optimization
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis
• Implementing marketing automation and lead generation strategies
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Staying updated with the latest performance marketing trends and technologies
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPI's)
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
• Volume target setting and achievement for the brand's website, while maintaining a healthy ROAS

Qualifications :

Salary Range – Upto 4.8LPA

Location – Noida Sector 142

Skills Required

Performance Marketing, Lead Generation, Google Ads, conversion rate optimization , Marketing Automation, Google Analytics