Performance Marketer

Job Title : Performance Marketer – Real EstateLocation : Sector 62 NoidaDepartment : MarketingReports To : VP / General Manager⸻Job OverviewWe are looking for a Performance Marketer who will be responsible for driving qualified real estate leads through paid media campaigns. The candidate will manage and optimize advertising across Meta (Facebook / Instagram) and Google Ads, ensuring maximum ROI through strategic targeting, creative testing, and data-driven decisions.⸻Key Responsibilities

• Plan, execute, and optimize paid ad campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube) to generate real estate leads.
• Create and test ad creatives, copies, and landing pages to improve conversion rates.
• Monitor and analyze campaign performance daily, focusing on CPL (Cost per Lead), CTR, and lead quality.
• Coordinate with the Sales and CRM teams to ensure campaign-generated leads are qualified and converting.
• Manage ad budgets effectively, ensuring optimal spend across campaigns.
• Develop monthly performance reports and share insights to improve future campaigns.
• Stay updated with performance marketing trends, platform updates, and new tools.
• Assist in campaign scaling and explore new paid channels when required.⸻Key Requirements
• Bachelor’s degree in Marketing, Advertising, or related field.
• 2–4 years of proven experience in real estate performance marketing (preferred).
• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong understanding of campaign metrics, audience targeting, and funnel optimization.
• Proficiency in analytics tools like Google Analytics and Meta Business Suite.
• Excellent communication and reporting skills.
• Self-driven, analytical mindset with a focus on results and conversions.⸻KPIs (Key Performance Indicators)
• Average Cost per Lead (CPL)
• Lead Quality Score (as per Sales feedback)
• Conversion Rate from leads to site visits / sales
• ROAS (Return on Ad Spend)
• Timely delivery and optimization of campaigns