Assistant Brand Manager / Brand Manager (Lifestyle / Retail)
ConfidentialBengaluru / Bangalore, India21 days ago
Job descriptionLead 360° campaigns from ideation to execution i.e. films, seasonal launches, Partner with creative, design, and product teams to build collections with strong Monitor brand sentiment and customer insights to feed into campaigns and product Support retail, ecommerce, and gifting channels with targeted brand-building initiatives. Oversee content creation across social, digital, and offline platforms. Supervise website catalogue & content Shape & strengthen the tone of voice — joyful and modern storytelling Brief and manage external agencies (creative, PR, media) for quality and timeliness. Partner with influencers, creators, and collaborators who resonate with Chumbak's ethos. Drive trade marketing for stores and offline activations to maximize footfalls and Build / strengthen a relationship with mall teams with regular catchups and updates Consistently building sales promos with retail team – GWP, seasonal offers for the Partner & Retailer engagement with trade collaterals and special offers ROI tracking for every activity Work with CRM and performance teams to design retention journeys and loyalty Calendarizing of CRM campaigns - mix of seasonal & monthly Developing the communication for the campaigns Ensures cross channel consistency through 360 campaign management - whether SMS / WHATSAPP / NEWSLETTER Checks against targets on how a week of CRM performed against NOB targeted. 4-5 years of experience in brand management, lifestyle, retail, or consumer brands. Experience in managing a team Strong mix of creative sensibility and commercial acumen. Excellent communication, storytelling, and presentation skills. Ability to manage multiple stakeholders and fast-paced campaigns. Passion for design, lifestyle, and consumer culture in India.
Assistant Brand Manager / Brand Manager
Job Description Document
Location : Bangalore
Reports to : Head of Marketing
Work Exp : 4-5 years / 5-6 years
Role & Responsibilities
Campaign Development & Management
- Understand Brand Strategy and develop 360-degree campaigns for collections and brand
awareness
gifting / hosting moments, collaborations, POS, Retail activations.
storytelling hooks.
innovation.
Content & Communication
Retail Activations / Trade Marketing
conversions.
calendar year
CRM
programs.
Key Skills & Qualifications
Skills : brand management,management,retail,lifestyle brands,campaigns
Skills Required
Trade Marketing, Campaigns, Retail, Crm, Brand Management, Content Creation
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Brand Manager • Bengaluru / Bangalore, India
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