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Tvs & Bajaj Process (Telesales-Outbound Process)

Tvs & Bajaj Process (Telesales-Outbound Process)

ConfidentialPune
20 days ago
Job description

1. Lead Generation & Database Management

  • Data Collection :
  • Gather potential customer data through various channels, such as online forms, event participation, previous inquiries, dealership visits, or external databases.
  • Ensure accurate and up-to-date information (e.g., name, contact details, preferences, location, vehicle interests).
  • Segmentation :
  • Segment leads based on specific categories like geographic location, vehicle preference (e.g., two-wheelers, three-wheelers), or readiness to purchase.
  • Prioritize hot leads (those showing immediate interest) over cold leads (potential interest but no immediate action).

2. Initial Call / Contact

  • Call Script :
  • Use a pre-approved script to introduce the brand and the product (TVS or Bajaj).
  • Personalize the pitch based on customer information (e.g., type of vehicle they are interested in, special offers, etc.).
  • Introduction :
  • Greet the customer warmly and introduce yourself as a representative of the TVS / Bajaj brand.
  • Clearly state the purpose of the call (e.g., to inform about new vehicle models, special financing offers, promotional events, etc.).
  • Qualifying the Lead :
  • Ask open-ended questions to gauge the customer's interest, buying intent, and budget.
  • Qualify leads based on specific criteria (e.g., customer ready to purchase, seeking a test ride, interested in financing options).
  • 3. Product Pitch

  • Tailored Pitch :
  • Highlight the product benefits relevant to the customer (e.g., fuel efficiency, new model features, technology, warranty, financing).
  • Offer promotions, discounts, or seasonal offers that might interest them (e.g., cashback, EMI options, trade-in deals).
  • Addressing Concerns :
  • Be prepared to answer any questions or concerns the customer may have about the product, financing, or after-sales service.
  • Focus on delivering value and benefits tailored to their needs (e.g., a commuter looking for a fuel-efficient bike or a family looking for a three-wheeler).
  • Call-to-Action :
  • Encourage the customer to take the next step, whether it's booking a test ride, visiting the showroom, or receiving additional information via email.
  • If the customer is interested in a test ride or showroom visit, schedule the appointment immediately.
  • 4. Follow-Up Calls

  • Scheduled Follow-Ups :
  • For customers who expressed interest but did not make an immediate decision, schedule follow-up calls after a few days to check on their decision-making process.
  • Remind customers of promotional offers or limited-time discounts to create urgency.
  • Customer Retention :
  • Even if the lead does not result in an immediate sale, keep the customer engaged with relevant product updates, upcoming launches, or service reminders.
  • 5. Closing the Sale

  • Finalizing the Deal :
  • If the customer is ready to make a purchase, guide them through the buying process (e.g., provide details on financing, paperwork, delivery).
  • Offer to arrange financing options through Bajaj or TVS financial services if applicable.
  • Confirm delivery date, payment options, and any add-ons (accessories, insurance, etc.).
  • Documentation & Confirmation :
  • After the deal is closed, send confirmation messages (via email / SMS) and any documents related to the sale (such as loan approval, payment receipts, etc.).
  • 6. Post-Sale Follow-Up

  • Customer Satisfaction :
  • After the sale, conduct a follow-up call to ensure the customer is satisfied with their purchase and to address any questions about their new vehicle.
  • Offer after-sales support such as service reminders, product upgrades, or loyalty benefits.
  • Feedback & Referral Requests :
  • Request customer feedback to understand their experience with the telesales process and improve service.
  • Encourage satisfied customers to refer friends or family, and offer incentives for successful referrals.
  • Tools & Technologies Used :

  • CRM Systems :
  • Platforms like Salesforce or Zoho to track customer interactions, follow-ups, and sales progress.
  • Auto-Dialers :
  • Automated dialers to increase call volume and efficiency (e.g., Five9, Talkdesk).
  • Marketing Automation Tools :
  • Tools like HubSpot or Marketo to automate follow-up emails, reminders, and nurture campaigns.
  • Lead Scoring Systems :
  • Helps prioritize leads based on their likelihood to convert into sales.
  • KPIs & Metrics :

  • Call Conversion Rate :
  • Percentage of calls that lead to actual sales or scheduled actions (test rides, showroom visits).
  • Lead Qualification Rate :
  • Percentage of leads who are qualified as serious buyers based on the telesales team's criteria.
  • Customer Satisfaction (CSAT) :
  • Measure customer satisfaction through post-sale surveys or direct feedback.
  • Average Deal Closing Time :
  • Time taken from initial contact to final sale.
  • Challenges in Telesales for TVS & Bajaj :

  • High Lead Drop-off :
  • Many leads drop off after the first contact; ensuring that follow-ups are timely and valuable is crucial.
  • Managing Customer Expectations :
  • Customers may have unrealistic expectations regarding vehicle availability, discounts, or delivery times, so clear communication is key.
  • Handling Rejections :
  • Rejection is common in telesales. Teams must be resilient, professional, and able to handle objections without pressure.
  • This process is essential for TVS and Bajaj to ensure they effectively engage with potential customers, convert leads into sales, and maintain strong relationships post-purchase.

    Skills Required

    Marketing Automation, Crm Systems, Hubspot, Customer Satisfaction

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