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Account-Based Marketing (ABM) Specialist / Manager

Account-Based Marketing (ABM) Specialist / Manager

MovateBengaluru, Karnataka, India
3 days ago
Job description

Position : Account-Based Marketing (ABM) Specialist / Manager

Experience Required : 8+ Years in DCX Business Development or Sales with Proven Results

Location - Bangalore (Hybrid)

Work Timing - US Hours

Role Overview

  • We are seeking a highly driven and experienced Account-Based Marketing (ABM) professional with strong expertise in Digital Customer Experience (DCX) business development or sales.
  • The ideal candidate has a demonstrated track record of delivering measurable growth through strategic, insight-driven ABM programs.
  • This role will collaborate closely with sales, solutioning, and marketing teams to identify high-value accounts, craft targeted engagement strategies and accelerate pipeline impact.

Key Responsibilities

  • Develop and execute end-to-end Account-Based Marketing strategies for priority DCX accounts .
  • Partner with business development and sales leaders to target existing accounts and build personalized engagement plans.
  • Create highly tailored content, messaging frameworks, and value propositions aligned with DCX offerings.
  • Drive multi-channel ABM campaigns using email, digital, social, events, and personalized outreach.
  • Align with sales teams to track account progression, influence revenue, and provide insights for optimization.
  • Lead strategic research and account intelligence efforts to fuel account-specific plays.
  • Coordinate cross-functional resources across marketing, product, and delivery teams.
  • Monitor ABM campaign performance, create dashboards, and deliver executive-level reporting.
  • Support pipeline acceleration efforts through targeted programs, thought leadership, and executive engagement.

    • Required Skills & Experience

  • 8+ years of progressive experience in Digital Customer Experience and Call Centre business development, Inside Sales, or ABM roles with leading BPO services companies .
  • Strong understanding of Digital Customer Experience (DCX) / Support Service ( Customer Support & Tech Support) solutions, market trends, and buyer personas.
  • Proven track record of generating measurable pipeline and revenue impact through Inside Sales and ABM programs in driving both Customer Support and Tech Support businesses.
  • Ability to translate complex DCX solutions into simple, compelling value propositions.
  • Experience with ABM platforms and tools (e.g., HubSpot etc).
  • Excellent communication, storytelling, and presentation skills.
  • Strong analytical mindset with ability to interpret data and optimize campaigns.
  • Cross-functional collaboration experience working with sales, pre-sales, delivery, and product teams.
  • Ability to manage multiple account programs simultaneously.

    • Must Have

  • Experience in B2B tech or CX transformation consulting.
  • Familiarity with enterprise-level consultative selling.

    • Prove track of driving pipeline and revenue in selling support services.

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    Marketing Specialist • Bengaluru, Karnataka, India

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