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Content Marketing Specialist

Content Marketing Specialist

DevRabbit IT SolutionsBengaluru, Republic Of India, IN
1 day ago
Job description

Job Title : Content Marketing Specialist

Location : Bangalore

Experience : 2+ Years

Company : DevRabbit IT Solution

Work Mode : Work from Office (5 days working)

Role Overview

We’re looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer . You’ll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.

Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.

Key Responsibilities

  • Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
  • Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
  • Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations.
  • Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
  • Ensure brand voice and message consistency across all written materials.
  • Optimize content for SEO and readability.
  • Repurpose long-form content into short-form or social-friendly formats.
  • Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.

Required Skills & Experience

  • 2+ years of experience in content writing or content marketing , ideally for middleware integration tool or SaaS companies.
  • Proven experience writing for U.S. enterprise audiences (samples or portfolio required).
  • Strong command over written English — tone, flow, and clarity.
  • Ability to write for multiple personas including CIOs, CTOs, IT Directors, and Operations Leads.
  • Understanding of IT services, Real Estate, or PropTech industries.
  • Familiarity with SEO best practices and keyword optimization.
  • Detail-oriented, research-driven, and deadline-focused.
  • Nice to Have

  • Experience writing for integration, automation, or SaaS platforms.
  • Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
  • Comfortable collaborating in a fast-paced startup environment
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    Content Specialist • Bengaluru, Republic Of India, IN

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