Alliance Marketing Specialist

Xoxoday is looking for a Partner Marketing Manager to build and scale partner co-marketing engine. In this role, you will collaborate with resellers and technology partners to drive joint campaigns, events, and lead-generation initiatives. You’ll create strategic marketing programs that not only elevate brand visibility but also generate qualified leads and pipeline. This is a highly cross-functional role requiring strategic thinking, executional excellence, and strong partner collaboration.

Roles and Responsibilities

1. Develop and execute co-marketing programs including webinars, events, email sequences, landing pages, and nurture tracks with strategic partners.

2. Create joint collateral and sales enablement assets such as case studies, one-pagers, and solution briefs tailored to partner segments.

3. Drive and track partner-sourced pipeline by aligning campaign goals with lead-sharing workflows and CRM-based attribution models.

4. Collaborate on joint go-to-market strategies by aligning with partner, sales, and product teams on shared initiatives and revenue targets.

5. Analyze performance and optimize campaigns by using data to assess ROI of partner campaigns, report outcomes, and scale high-performing motions.

Requirements

• 2+ years of experience in B2B SaaS marketing, with focused on partner or channel marketing.
• Strong understanding of co-marketing motions, partner ecosystems (resellers, tech integrations, marketplaces), and campaign operations.
• Proven ability to manage end-to-end campaign execution across content, digital, events, and email.
• Familiarity with CRM and PRM tools (HubSpot, PartnerStack, etc.) and performance tracking.
• Excellent project management, stakeholder alignment, and communication skills to navigate cross-functional environments.