MICE Business Development Manager

Manager – Meetings & Incentives (MICE) & Travel Trade for North and East India

(Representing a Major South-East Asian Destination in India)

We are looking for a dynamic, well-networked professional to lead Meetings, Incentives, and Travel Trade initiatives for a leading South-East Asian destination from North and East Indian markets. The role involves promoting the destination’s MICE offerings, building relationships with corporate and travel trade partners, and driving measurable business results through strategic engagement.

Key Responsibilities

1. Market Development & Client Engagement

Promote Meeting and Incentive group travel to a premier Asian destination in North and East India.

Develop and maintain relationships with senior corporate decision-makers (70% of the work) and MICE travel agents (30% work).

Build and nurture a database of key corporate and trade contacts, targeting a minimum of 25 new leads per month (15 corporate minimum).

Conduct one-on-one client meetings,

Be able to prepare and give destination presentations to corporate, MICE agencies and other larger seminars.

Provide destination insights, market intelligence, and strategic recommendations to enhance visibility and business from India.

2. Account & Client Servicing

Manage day-to-day client servicing- including supporting agencies with group operations, and ensuring seamless coordination with destination counterparts.

Support trade partners and corporates with destination knowledge, itinerary planning, and incentive ideas.

Provide market feedback and insights on emerging trends, competition, and macroeconomic factors.

3. Marketing Coordination

Support and coordinate MICE marketing and co-op campaigns from concept to execution.

Evaluate proposals for quality, ROI, and alignment with brand objectives.

Monitor campaign KPIs, track deliverables, and manage post-campaign documentation and invoicing.

Prepare and present market feedback in regular review calls and reports.

4. Trade Education & Development

Conduct periodic trade training sessions and product update presentations.

Collaborate with key travel trade partners to develop and refresh MICE-focused itineraries and experiences.

Integrate the destination’s key experiences into corporate and MICE cruise offerings.

5. Reporting & Analytics

Submit weekly sales and activity reports.

Compile and present monthly and half-yearly MICE performance reports with qualitative and quantitative insights.

Contribute to internal databases, research initiatives, and market analyses.

Required Skills & Attributes

Professional Competencies

Strong understanding of the Indian MICE and travel trade landscape.

Proven experience in corporate or incentive group sales, ideally with a hotel chain, tourism board, or DMC.

Excellent communication and presentation skills in English.

Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Canva.

Strong time management and multitasking abilities.

Analytical skills to assess market trends and performance data.

Strategic mindset to contribute to marketing and promotional planning.

Personal Attributes

Relationship-oriented with excellent networking skills.

Reliable, punctual, and disciplined with high personal integrity.

Team player with the ability to work independently.

Creative approach to destination storytelling and presentation.

Comfortable traveling and escorting familiarization (FAM) groups abroad.

Adherence to company policies and professional etiquette.

Performance Metrics (KPIs)

Minimum 25 new corporate / trade contacts per month (with 15 corporate).

Regular client meetings, destination updates, and sales reports delivered as per schedule.

Execution of marketing campaigns within budget and timelines.

Demonstrated increase in destination awareness and qualified MICE leads.

Compensation

Salary : Commensurate with experience and qualification