Digital Marketing Manager

Experience : 7 - 9 years

Location : Gachibowli

Job Summary :

We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization. This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities :

1. Digital Advertising & Campaign Management :

• Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.
• Continuously test and refine ad creatives, audience targeting, and bidding strategies.
• Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization :

3. Audience Targeting & Segmentation :

4. Continuous Improvement & Strategy Development :

5. Cross-functional Collaboration & Leadership :

Key Qualifications & Skills :

✅ 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.

✅ Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

✅ Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.

✅ Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

✅ Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.

✅ Excellent problem-solving skills with a data-driven, ROI-focused approach.

Preferred Qualifications :

Note : The selected candidate will be required to work on-site at the client's location, 6 days a week.